Let's monetize everything. I will mention your goods or services during the course of my normal social interactions to other people who are doing the same to me and for me.
"I am going to go to Starbucks for a delicious cafe mocha grande where I will enjoy free T-Mobile internet on my Toshiba NB205 Netbook running Windows. Would you care to join me?"
"Certainly, lets go in my new Subaru Outback with all wheel drive and traction control. We can listen to the hit single "3" from Britney Spears now available in stores, or press my left nipple to download the mp3 file wirelessly to your Amazon Kindle."
